FTC Issues Updated Policy for Deceptively Formatted Ads

The Federal Trade Commission recently released an Enforcement Policy Statement on Deceptively Formatted Advertisements. This statement reiterates that Section 5 of the FTC Act, which deals with ”unfair or deceptive acts or practices in or affecting commerce” also applies to online advertisements. Online ads can take many forms, but if an ‘ad’ looks like anything… READ MORE

Buying an E-commerce Business

E-commerce businesses can range from ones operated by experienced online retailers to relative newcomers operating a store as a side project to earn passive income. No matter what camp you fall into, if you’re interested in the e-commerce world, you may have considered purchasing a monetized website or already operating e-commerce business. This gives purchasers… READ MORE

If you are an E-commerce store owner it’s important that you adopt a terms of use agreement (or terms and conditions) that is custom crafted for your situation, and here’s why. Terms of use agreements define the relationship between you and your audience, which in your case is your customer. It sets the tone for… READ MORE

Internet Minimum Advertised Price Policy (IMAP or MAP) refers to a policy that sets the minimum advertised price of a manufacturer’s goods. Because of the ease of online distribution, policing the actions of every online retailer can be difficult. An IMAP sets the standard for all retailers to follow. Some manufacturers wish to implement an… READ MORE