Category: Trademark

Common law trademark rights arise from actual use in commerce, even without USPTO registration. Here’s what protection they provide and their limitations.

Suggestive trademarks hint at a product’s qualities without describing them directly — making them strong and registrable. Here’s why they’re a smart choice.

TESS is the USPTO’s free trademark search database. Here’s how to use it effectively, what search strategies work best, and what results mean for your application.

When you launch a business, your brand is one of your most valuable assets. Here’s when it makes sense to hire a trademark lawyer from the start.

Federal trademark registration through the USPTO gives you nationwide rights and legal protections. Here’s a beginner’s guide to how the process works.

Video games typically fall under Trademark Class 9 for software. Here’s a breakdown of which classes apply to video games, gaming accessories, and related services.

A USPTO base trademark application costs $350 per class, plus surcharges, maintenance fees, and any attorney fees. Here is how the costs add up for word marks, logos, business names, and phrases.

A trademark is a legally protected identifier of the source of goods or services. Here’s the full definition, types of marks, and why registration matters.

The USPTO reduced the response period for trademark office actions from six months to three months. Here’s what changed and how to meet the new deadlines.

The USPTO has grappled with whether profane words can be registered as trademarks. Here’s the legal history and current rules on trademarking profanity.