Category: Trademark

A trademark is a legally protected identifier of the source of goods or services. Here’s the full definition, types of marks, and why registration matters.

The USPTO reduced the response period for trademark office actions from six months to three months. Here’s what changed and how to meet the new deadlines.

The USPTO has grappled with whether profane words can be registered as trademarks. Here’s the legal history and current rules on trademarking profanity.

The USPTO’s expungement and reexamination procedures allow third parties to cancel trademarks never used in commerce. Here’s how each proceeding works.

Courts can award attorneys’ fees to the winning party in exceptional trademark cases. Here’s what makes a case exceptional and how fee awards are calculated.

Fanciful trademarks are invented words with no prior meaning, making them the strongest and most protectable type of trademark. Here’s why they matter.

The Lanham Act allows businesses to sue competitors for false advertising that damages their commercial interests. Here’s what you must prove to win.

Descriptive trademarks directly describe a product’s features and are harder to register. Here’s what makes a mark descriptive and how to overcome that rejection.

Trademark claim preclusion can bar relitigation of issues decided by the TTAB. Here’s how the doctrine applies to trademark disputes and what it means for your case.

The USPTO requires disclaimer statements when a mark contains non-distinctive elements. Here’s what a trademark disclaimer is, when you need one, and how to file.