Category: Trademark

Protecting Your Trademarks From Infringers Trademarks are an important way to protect your brand’s reputation. They also protect consumers because trademarks allow consumers to determine the source or origin of goods or services. Filing for trademark protection is the first step in enforcing your brand rights. However, in order to maintain protection your brands, you […]

Trademark Registration of Marijuana, Cannabidoil, and Hemp Products A trademark is any word, slogan, logo, symbol, or design that identifies an organization’s goods or services as unique from another set of goods or services. Trademarks serve two important functions. First, they are a source identifier, allowing one company to distinguish its goods or services from […]

Any business with one eye fixed on the future knows that they can’t afford to stay out of China, one of the four largest emerging markets in the world. Unfortunately, businesses also know that they can’t afford to stay in China either, as China accounts for at least half of all intellectual property theft from […]

Do you have a registered trademark that is being infringed upon? Check out this helpful guide to put a stop to it immediately. The U.S. Patent and Trademark Office receives half a million applications every year. About three-quarters of them get registered. That leaves a lot of people and companies without trademark protection. It also […]

Do you need to know how to trademark a product? Check out our ultimate guide to get started and protect your work today. A trademark legal battle has waged over the word “Apple” for three decades. You see, the Beatles named their music company Apple Corps. Eight years later Steve Jobs came along with Apple […]

The trademark infringement test is an umbrella term for several factors that courts use to assess confusion. The court will analyze and weigh each factor, determining if consumers in the marketplace are likely confused by both brands’ marks when they compete with one another–marketplace context being key here because it varies depending on case facts! […]

As an architect your designs combine creativity, technical skill, experience and your unique style. You provide your clients with a customized experience and your work product is one-of-a-kind. Whether you focus on residential or commercial, custom design or license plans in bulk, your work and your business need to be protected. Below are three intellectual […]

As a trademark attorney I often try to come up with good ways to explain the intricacies of the law to my clients. Whenever I work with a new trademark client we discuss ideas for naming their business and potential problems they might have in using a trademark and obtaining a registration. There are lots […]

Most business owners know it is important to register a trademark to uniquely identify their products and services in a crowded marketplace. A protected trademark sets you apart from the competition, helps drive traffic and sales, keeps customers loyal to a brand, and can influence consumer purchasing decisions. But wait – there’s more! (sound familiar?) […]

Properly cared for, your trademark can develop into the most valuable asset you own. At a gathering of staff from several Coca-Cola bottling plants, a senior executive reportedly declared that “the company could lose all its plants, lose all its staff, lose its access to the sources of its raw materials, lose its capital and […]