Category: Trademark

Personal names can be trademarked when they are used to identify goods or services in commerce. Here’s when personal names qualify for trademark registration and the requirements.

The Trademark Trial and Appeal Board denied an appeal to register CARL’S BAR as a trademark. Here’s what the decision reveals about surname-based trademark registration refusals.

Book titles can qualify for trademark protection in some cases, but the rules are complex. Here’s when a book title is protectable as a trademark and how to register it.

Valve’s Half-Life 3 trademark filing triggered speculation and illustrated key lessons about video game intellectual property strategy. Here’s what the filing reveals about game IP.

Subway’s FOOTLONG trademark faced a TTAB challenge arguing the term was generic or merely descriptive. Here’s how the board analyzed the mark and what it means for food brands.

Patents, copyrights, and trademarks are the three main forms of intellectual property protection. Here’s a plain-English introduction to what each one covers and how they differ.

A cease and desist letter is often the first step in stopping trademark infringement. Here’s what an effective trademark C&D letter must include and how to send one.

Trademarking a name requires choosing a distinctive mark, conducting a clearance search, and filing with the USPTO. Here’s a step-by-step guide to the trademark registration process.

Michigan offered tax credits to video game developers to attract the gaming industry to the state. Here’s what the program covered and what game companies needed to qualify.

Magic Hat Brewing and West Sixth Brewing clashed over similar swirling can designs in a trademark dispute. Here’s what the case teaches about protecting craft beer trade dress.