Partner
Information Age has reported on a survey by Thales of UK consumers, which found that data breaches influence consumer purchases. The survey found that 84% of UK consumers would stop using a brand’s service after a data breach. Only 16% of consumers would continue using a brand if they discovered they had many data breaches. One in five consumers said they would stop using the service completely. Only 37% of consumers said they would continue using the service only if there was no alternative.
The results showed that theft of money from bank accounts was the primary concern, cited by 46% of respondents, second to identity theft (38%).
“The theft of money from someone’s bank account as the result of a breach is a very tangible fear, but realistically it is much less likely than other outcomes,” said Sol Cates, VP of technology strategy at Thales e-Security. “The implications of identity theft should pose far more of a concern.
‘They can be extremely painful and long lasting, with clean-up from incidents taking months or even years, and having long term effects on using and obtaining credit when it is really needed. Once your data is ‘in the wild’, your life is never the same.”
These numbers make clear that data breaches influence consumer purchases. Companies to have a clear data breach response plan in place in the event of a data breach. If you have been the victim of a data breach, contact our experienced data breach attorneys today or call us at 855-473-8474.
The answer is legally complicated since the Food and Drug Administration (“FDA”) has defined the term “healthy” to apply to foods, not dietary supplements. On the other hand, in some circumstances, certain types of oils — like olive oil — are now eligible to use the “healthy” label. Thus, if your supplement is an oil […]
Read more about Can You Claim Your Dietary Supplements are “Healthy” on the Packaging?
If nurtured properly, trademarks can continue to function indefinitely, bringing continued and increasing value to the owners. There are, however, ways that trademarks can be “lost.” As an example, a trademark can be abandoned through lack of use or can be lost to the general public through the process of genericide. That happens when the […]
Read more about Avoiding “Naked” Trademark Licensing With Superior Licensing Agreements
Social media influencing has become a big business. As such, influencers need experienced internet lawyers to help with their contracts and other legal needs. In early October 2025, there was a bit of a stir on the internet concerning claims that the Government of Israel, through its Ministry of Foreign Affairs, was paying social media […]
Read more about $7,000 Per Post? How Much Do Influencers Get Paid?