Partner
Information Age has reported on a survey by Thales of UK consumers, which found that data breaches influence consumer purchases. The survey found that 84% of UK consumers would stop using a brand’s service after a data breach. Only 16% of consumers would continue using a brand if they discovered they had many data breaches. One in five consumers said they would stop using the service completely. Only 37% of consumers said they would continue using the service only if there was no alternative.
The results showed that theft of money from bank accounts was the primary concern, cited by 46% of respondents, second to identity theft (38%).
“The theft of money from someone’s bank account as the result of a breach is a very tangible fear, but realistically it is much less likely than other outcomes,” said Sol Cates, VP of technology strategy at Thales e-Security. “The implications of identity theft should pose far more of a concern.
‘They can be extremely painful and long lasting, with clean-up from incidents taking months or even years, and having long term effects on using and obtaining credit when it is really needed. Once your data is ‘in the wild’, your life is never the same.”
These numbers make clear that data breaches influence consumer purchases. Companies to have a clear data breach response plan in place in the event of a data breach. If you have been the victim of a data breach, contact our experienced data breach attorneys today or call us at 855-473-8474.
In May 2025, as part of a settlement of litigation involving college football, a new entity was created called the College Sports Commission (“CSC” or “Commission”). See news media reports here and here. Among many other purposes, the CSC will monitor and approve name, image, and likeness (“NIL”) agreements for college athletes. As the term […]
Read more about Fairness Factors For Your College NIL Agreement
Trademarks are words, designs, symbols, logos, and other things that are used/associated with goods or services that identify the specific commercial source of the goods/services. COCA-COLA, APPLE, and GUCCI are just a few famous examples. If COCA-COLA is on the bottle, consumers know what to expect from the beverage in the bottle. The same for […]
Read more about Is a “Fanciful” Trademark the Best Type of Trademark?
Getting an endorsement deal as a social media influencer may be a seminal event financially and for the progress of your career. However, the question always has to be asked whether your endorsement deal is fair. In other words, are you getting paid what you are worth? There are a number of factors that can […]
Read more about Is Your Social Media Influencer Endorsement Deal Fair?