If you own an Internet business, dealing with a lawyer can be a frustrating experience. Many lawyers do not understand the Internet or the business models and legal risks that are prevalent on the Internet. Fortunately, we can help.
Revision Legal’s Internet business lawyers have handled a wide range of Internet businesses, from some of the web’s largest properties to startups in new and emerging areas such as crowdfunding. Our lawyers regularly handle the following matters:
- Affiliate marketing agreements;
- Website agreements;
- Internet minimum advertising policies;
- Website purchase agreements;
- Domain name sales;
- Keyword advertising issues;
- Copyrighted content theft;
- Online trademark infringement; and
- Crowdfunding platform setup and analysis.
Not only do our attorneys understand the Internet, but they also understand your unique business model and its needs. If you seek an expert Internet business lawyer, contact the attorneys at Revision Legal today for a consultation.
The Legal Risks Unique to Internet Businesses
Online businesses operate in a legal environment that is fundamentally different from traditional brick-and-mortar commerce. The speed of online commerce, the global reach of digital markets, and the technical complexity of Internet platforms create legal risks that most general practice attorneys have never encountered. An Internet business lawyer must understand not only the law but also the underlying technology, business models, and commercial realities of operating online.
Consider the range of disputes that a typical online company might face in a single year: a competitor copying product content in violation of copyright law; a former employee registering a confusingly similar domain name; a platform suspending the account without notice; a customer disputing a charge in a jurisdiction the company has never operated in; a supplier demanding payment for goods that were never delivered; or a regulator investigating the company’s data collection practices. Each of these scenarios requires specialized legal knowledge and a lawyer with experience handling these matters online.
Website Agreements and Terms of Service
Every Internet business needs properly drafted website agreements. These include terms of service (or terms of use), privacy policies, cookie policies, and, for SaaS platforms, end user license agreements or master subscription agreements. A well-drafted terms of service agreement establishes the rules governing user conduct on your platform, limits your liability for user-generated content, specifies the governing law and dispute resolution mechanism, and protects your intellectual property.
Without adequate website agreements, businesses face disputes over ownership of user-generated content, unlimited liability for third-party conduct, and difficulty enforcing their intellectual property rights. Revision Legal’s Internet business lawyers draft customized website agreements that protect your company’s interests and comply with applicable state and federal law.
Affiliate Marketing and E-Commerce Agreements
Affiliate marketing is a multi-billion-dollar industry, and affiliate agreements require careful legal drafting. A poorly structured affiliate agreement can expose a company to FTC enforcement for undisclosed endorsements, create liability for the affiliate’s conduct, or fail to protect the company’s intellectual property and confidential information. The FTC’s Guides Concerning the Use of Endorsements and Testimonials, 16 C.F.R. Part 255, impose specific disclosure obligations on both advertisers and affiliates that must be reflected in the agreement.
E-commerce businesses also need clearly drafted sale of goods agreements, return and refund policies, and shipping terms. These documents govern the relationship between the business and its customers and serve as the first line of defense in chargeback disputes and consumer protection complaints.
Intellectual Property Protection for Online Businesses
An Internet business’s most valuable assets are often intangible: its brand, its content, its software, and its customer relationships. Protecting these assets requires a proactive intellectual property strategy. Trademark registration protects brand names, logos, and slogans. Copyright registration provides the basis for statutory damages in infringement litigation. Trade secret protection safeguards algorithms, source code, customer lists, and other confidential information.
Revision Legal’s Internet business lawyers help online companies identify, register, and enforce their intellectual property rights. We also advise on intellectual property audits, IP-focused due diligence in acquisition transactions, and the licensing of intellectual property to third parties.
Domain Name Disputes and Cybersquatting
Domain names are critical business assets. The loss of a primary domain name — whether through cybersquatting, domain theft, or a registrar dispute — can cripple an online business almost overnight. The Anticybersquatting Consumer Protection Act (ACPA) and the ICANN Uniform Domain-Name Dispute-Resolution Policy (UDRP) provide legal mechanisms for recovering domain names registered in bad faith.
Revision Legal has obtained domain name transfers through both UDRP proceedings and federal court actions under the ACPA. Our attorneys understand the evidentiary standards and procedural requirements that govern these proceedings and can move quickly when time is of the essence.
Contact an Internet Business Lawyer Today
If you operate an Internet business and need legal counsel who understands the unique challenges of the online environment, Revision Legal is ready to help. Contact our Internet business lawyers today at 855-473-8474 or through our website to schedule a consultation.
Practice Area Breakdown: Legal Services for Internet Businesses
Internet businesses operate in a legal environment that differs substantially from traditional commerce. The laws governing online activity span multiple federal statutes, state consumer protection frameworks, and international regulations—and they continue to evolve rapidly. Revision Legal’s internet business lawyers provide comprehensive legal services across the full range of issues that online companies encounter.
Website Terms of Service and Privacy Policies
Every online business that collects user data, sells products or services, or hosts user-generated content needs a terms of service agreement and a privacy policy. These documents must be carefully drafted to limit the company’s liability, define the scope of the relationship with users, establish dispute resolution mechanisms, and comply with applicable law. Generic templates downloaded from the internet rarely address the specific needs of a particular business and may create more legal exposure than they eliminate. Revision Legal drafts customized terms of service and privacy policies that reflect the actual practices and legal risks of each client’s business.
E-Commerce Agreements and Platform Relationships
Online businesses frequently operate through or alongside major platforms—Amazon, eBay, Etsy, Shopify, and others—that impose their own terms and conditions. When disputes arise with these platforms, including account suspensions, product listing removals, and payment holds, experienced legal counsel can make a significant difference in the outcome. Revision Legal assists clients with platform disputes, marketplace seller agreements, and the development of legal strategies for operating in platform-dependent business environments.
Intellectual Property for Online Businesses
For most internet businesses, intellectual property is the company’s most valuable asset. A recognizable brand, proprietary software, original content, and a memorable domain name all have significant economic value that must be protected through trademark registration, copyright registration, and appropriate contractual arrangements. Revision Legal helps online businesses identify and protect their intellectual property assets and pursue claims when those assets are infringed.
Internet Defamation and Reputation Management
Online reviews, social media posts, and anonymous forum comments can cause serious damage to an internet business’s reputation and revenue. When false statements are published online, affected businesses have legal options, including defamation claims, tortious interference claims, and injunctive relief. Revision Legal advises clients on the legal landscape governing online defamation, helps identify anonymous posters through court-authorized discovery, and pursues appropriate legal remedies when warranted.
Whether you are launching a new online business, managing an established e-commerce operation, or navigating a specific legal dispute, Revision Legal’s internet business lawyers are available to help. Contact us at 855-473-8474 to schedule a consultation.