Beleaguered video game company Atari has asked for approval from the New York court handling its bankruptcy to sell off all of its assets on an individual basis. This move comes after Atari’s attempts to find a purchaser for all of the company’s assets have failed. Atari is seeking $15 million for the Atari brand, $3.5 million for the Rollercoaster Tycoon brand, and $1.5 million for the Test Drive brand. Atari argues that a competitive bidding auction will help Atari obtain the best price for its assets. Atari’s financial problems are thought to have resulted from a shift in the video game industry to freemium and low cost games spurred by hardware innovations in mobile devices.
If you seek representation in video game matters, contact our video game lawyers at Revision Legal.
The answer to this question is complex and nuanced. In the last decade or so, it has become fashionable to insist there is some stark dichotomy between what a trademark is and what a brand is. But the difference is not as stark as some marketers would like you to believe. The traditional definition of […]
Read more about Is a “Trademark” the Same Thing as a “Brand”?
The Circle R and the TM symbols both relate to trademarks and both can be physically placed on products, packaging, advertising materials, websites, etc. The Circle R symbol is an “R” enclosed in a circle (®). While both are trademark-related symbols, there are different eligibility requirements for use, meanings, and implications. Here is a quick […]
Read more about Trademarks: What is the Difference Between the Circle R and TM Symbols?
E-commerce businesses must comply with federal and State-level advertising laws and regulations. This is true of any business. But e-commerce businesses face special challenges because there is a whole array of potential methods of innocently, accidentally, or intentionally violating advertising laws. These include the potential to engage in false and deceptive advertising practices, such as […]
Read more about Is Your E-Commerce Advertising in Compliance With Existing Laws?