Author Archives: John DiGiacomo

Not everything can be trademarked. Here’s what qualifies for trademark protection, what’s excluded, and how to evaluate whether your mark is registrable.

Filing an international trademark application through the Madrid System lets you protect your mark in multiple countries. Here’s how the process works step by step.

The Lanham Act is the federal law governing trademark registration and infringement in the United States. Here’s a plain-English guide to trademark law basics every brand owner needs.

Registering a trademark in China requires understanding its unique first-to-file system. Here are answers to the most frequently asked questions about Chinese trademark registration.

Digital businesses face unique branding challenges from domain names to social media handles. Here’s how trademark registration secures your brand in the digital marketplace.

M22 retained trademark protection after reaching an agreement with the State of Michigan over the M22 highway sign. Here’s what the settlement means for trademark rights.

The EU Copyright Directive introduced significant changes to online copyright enforcement in Europe. Here’s what the directive requires and how it affects platforms and content creators.

E-commerce businesses are prime targets for data breaches that trigger notification laws and lawsuits. Here’s how to protect your online store and limit your legal exposure.

The fair use doctrine allows limited use of copyrighted material without permission based on four statutory factors. Here’s how courts analyze each factor and what they look for.

A cease and desist letter is the first step in enforcing trademark rights against an infringer. Here’s how these letters work and what to do if you receive or need to send one.