John DiGiacomo

Influencer marketing has changed how brands advertise. Instead of traditional commercials, businesses are now relying on creators to promote products through posts, videos, livestreams, and podcasts that feel authentic and personal. But when money, free products, and other perks are involved, those endorsements are not just casual recommendations. They are advertising, which must be regulated. […]

Today, running an online business means more than having a polished website or a smooth checkout process. Every click, sign-up, or purchase creates a legal relationship between you and the users. That relationship is typically defined by your Terms of Service (TOS). When drafted properly, your TOS can protect your brand, limit risk, and determine […]

Copyright infringement can happen to anyone, from an influencer to a business to even a small startup. Infringement occurs when someone uses your work without permission, whether it is your writing, images, music, or software. Ignoring it can have serious consequences, including lost revenue, damaged reputation, and loss of control over your creative property. Knowing […]

Counterfeits are imitation products that copy a business’s trademarks, images, or designs. These products are not only sold on the black market. With the growing popularity of online selling, counterfeits also find their way into online marketplaces such as Amazon, eBay, and even fake websites. Counterfeit products can threaten your brand’s reputation, business revenue, and […]

Running an online business means handling customer and user data, and most days, this is part of daily operations. However, when you receive a subpoena demanding access to that data, it can feel unsettling at first. You may have many questions running through your head: Do you have to comply? What data can you safely […]

Patents serve two primary purposes: giving rights to the inventor and preventing others from copying the inventor’s work. That protection is what encourages innovation. However, before you invest time and money in filing a patent, there is a critical step you should not rush through, or worse, skip, and that is the patent search. A […]

Esports has grown from being just a niche hobby to a global business. With that growth comes a massive responsibility for gaming businesses. Every match, login, and in-game purchase often involves collecting and generating data, which in most cases is personal and even sensitive. So, whether you are an organizer, advertiser, streaming platform, developer, or […]

A single defamatory post can undo years of hard work. As the saying goes, bad news travels fast, and online defamation often lingers long after the damage is done. Defamatory content can take various forms, including fake reviews or misleading blog posts. Fortunately, in the same way the internet gives people room to express themselves, […]

As an online business owner, having a great product or service is just half the job. If people do not know your business exists, sales will not follow. That is why most online businesses invest in advertising. In the U.S., ads are closely regulated to protect consumers from being misled. If you advertise online, whether […]

The world of e-commerce is continually thriving, and platforms like Amazon, Etsy, and Shopify have made it easier than ever to sell products worldwide. However, online selling comes with its own risks, some of which many e-commerce sellers overlook, such as patent infringement. If you are sourcing products or launching something new, you may find […]