Author Archives: John DiGiacomo

Did your online business receive success, and now major corporations want to buy your business? Before you agree, know how to sell your business and avoid these 6 mistakes. Do you own an online business that’s turned into a massive success over time? If so, you might currently be fielding offers from major corporations that […]

Half of eCommerce businesses fall victim to eCommerce fraud, costing up to hundreds of thousands of dollars. Here’s how to protect your business. You think your e-commerce business is going well. You watch the sales roll in, your shipping process is running well, and you’re excited to check your bank account. When you do, though, […]

In the United States, the Federal Trade Commission (FTC) is charged with protecting consumers in the marketplace. Section 5 of the FTC Act, 15 U.S.C. § 45(a)(1) prohibits companies from utilizing “unfair or deceptive acts or practices in or affecting commerce”. This standard has been applied to protect consumers from deceptive pricing schemes. With retail […]

Data privacy is a big deal right now. Facebook is the latest company facing lawsuits and a PR nightmare related to the way they handled their customer’s data. However, Facebook is not the only company that needs to re-think its privacy related policies. The current data issues that Facebook is facing places the spotlight on […]

If you think Facebook is the only company that needs to think about data privacy and security issues, unfortunately you are mistaken. Right now, most companies need to consider whether or not there are prepared to protect the personal data of their customers. Not only because of the outrage and backlash that companies face in […]

So, you have a great business idea. Great! What now? Below are 9 steps that will help guide your idea from light bulbs to a profitable business. Step 1: Identify a Brand Name Branding is important and any new idea needs a name. There are many details that come into play when choosing a brand […]

If you walk in to a local book shop, the corner bar, the Apple Store, or Target you will likely hear some sort of music playing. Music can help set the tone for your location and enhance your brand while your customers are in your establishment. If you have a brick and mortar business, there […]

There a few cases percolating through the federal courts accusing Facebook of illegal robocalling via their automated text messaging. One example is Brickman v. Facebook, Inc., No. 16 Civ. 00751 (N.D. Cal. Jan. 27, 2017) which argues Facebook is violating the Telephone Consumer Protection Act. Mr. Brickman claims Facebook sent an automated text message prompting […]

As an architect your designs combine creativity, technical skill, experience and your unique style. You provide your clients with a customized experience and your work product is one-of-a-kind. Whether you focus on residential or commercial, custom design or license plans in bulk, your work and your business need to be protected. Below are three intellectual […]

As a trademark attorney I often try to come up with good ways to explain the intricacies of the law to my clients. Whenever I work with a new trademark client we discuss ideas for naming their business and potential problems they might have in using a trademark and obtaining a registration. There are lots […]