Category: Corporate

How Can a Startup Monetize its IP Assets?

How Can a Startup Monetize its IP Assets?

startups

Intellectual property (IP) rights are valuable assets and startup companies need sophisticated legal and business strategies for monetizing these IP assets. The basic IP inventory for startup companies contains: Trade Secrets Trademarks Internet Domain Names Copyrights and Patents The obvious way in which new startup companies monetize their IP is to incorporate the IP into […]

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Intellectual Property Primer for Startups

Intellectual Property Primer for Startups

startups

Many startup companies do not realize that their intellectual property (IP) rights are often their most valuable asset. Few startups have portfolios of real property or vast quantities of retail inventory and other physical assets. What startups usually have are ideas, and ideas are valuable if they are properly protected. The Basic Intellectual Property Inventory […]

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Is the NAD Forum Right for Your Advertising Dispute?

Is the NAD Forum Right for Your Advertising Dispute?

Advertising Law

In certain advertising disputes, it may be possible and considerably more affordable to argue the advertising dispute before the National Advertising Division (NAD) of the Council of Better Business Bureaus, rather than taking the matter to court or to some other government entity. The NAD is a branch of the self-regulating Advertising Self-Regulatory Council (ASRC) […]

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Conducting Business Via the Cloud: The Role of SaaS Agreements

Conducting Business Via the Cloud: The Role of SaaS Agreements

Agreements

Many, if not all, businesses need to utilize software in order to function. The software might take the form of an inventory ordering system, a payment processing system, or a smartphone app for the company. Software is everywhere and it is rapidly moving to cloud based platforms, but rarely is a company capable of developing […]

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When Comparative Advertising Turns into Trade Disparagement

When Comparative Advertising Turns into Trade Disparagement

Advertising Law

One technique that companies often use to advertise their product or service is by drawing comparisons against their competitor’s product or service. This advertising technique is known as comparative advertising. Comparative advertising specifically identifies the competitor by name and highlights discrepancies in the quality of the competitor’s product or service compared to its own product […]

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