Category: Corporate

One technique that companies often use to advertise their product or service is by drawing comparisons against their competitor’s product or service. This advertising technique is known as comparative advertising. Comparative advertising specifically identifies the competitor by name and highlights discrepancies in the quality of the competitor’s product or service compared to its own product […]

Revenge porn is the posting of explicit photos or videos of another person without his or her permission, commonly by exes or a significant other. These videos or photos may have been consensual at the time they were taken, but once they are posted without one party’s permission, liability can ensue. Is Revenge Porn a […]

Every user has come across a few End User License Agreements (EULAs) in their online life: that form that most people click “Accept” on without ever reading the first word. A controlled marketplace, like the Apple App Store, already has a general EULA in place that the consumers have agreed to. But what if your […]

Revision Legal’s intellectual property lawyers are located in Southwestern Michigan and are Chicago trademark attorneys that give businesses the advice they need at the price they want. Our experienced intellectual property lawyers have registered hundreds of trademarks and protected the intellectual property rights of businesses across the United States, including Chicago-based businesses. While a majority […]

Trades secrets are important to a company’s bottom line and they are at the core of any company’s long-term success. Consider, for example, the famous Kentucky Fried Chicken recipe, which allegedly includes 11 herbs and spices. Kentucky Fried Chicken has kept its renowned recipe a secret for decades, which many consider to be the key […]

How will AirBnB’s terms of service change affect users? Let’s be honest: very few people actually read the terms of service. Even the select few that try to be diligent and read them probably don’t understand 90% of the language used. This makes it nearly impossible to understand what the user is actually agreeing to. AirBnB […]

Montana Data Breach Notification Law has been updated to expand the definition of “personal information” and also require notice to the state attorney general’s consumer protection office. A data breach is generally a security incident in which sensitive, protected, or confidential data is copied, transmitted, stolen, viewed, or used by an individual unauthorized to do […]

The newest example of revenge porn allegedly comes from a Sprint store located at 6601 N. Davis Highway, Pensacola, Florida. It is alleged that a Sprint employee, while serving a customer, downloaded sexually explicit content from her phone and posted it to multiple pornographic websites. It is our understanding this event is currently being investigated. […]

Yelp’s Terms of Service Section 5(A) of Yelp’s Terms of Service states: [A user] may expose [herself] to liability, for example, Your Content contains material that is false, intentionally misleading, or defamatory . . . contains material that is unlawful, including illegal hate speech . . . violates or advocates the violation of any law […]

Affirmative Defenses in Trademark Infringement Affirmative defenses in trademark infringement cases is an excuse for the conduct of a potential trademark infringer, which would allow continued use of the mark. There are two affirmative defenses to trademark infringement: fair use and parody. Fair Use Defense A fair use defense in trademark law applies when a […]