Category: Corporate

How Can a Startup Monetize its IP Assets?

How Can a Startup Monetize its IP Assets?

startups

Intellectual property (IP) rights are valuable assets and startup companies need sophisticated legal and business strategies for monetizing these IP assets. The basic IP inventory for startup companies contains: Trade Secrets Trademarks Internet Domain Names Copyrights and Patents The obvious way in which new startup companies monetize their IP is to incorporate the IP into […]

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Intellectual Property Primer for Startups

Intellectual Property Primer for Startups

startups

Many startup companies do not realize that their intellectual property (IP) rights are often their most valuable asset. Few startups have portfolios of real property or vast quantities of retail inventory and other physical assets. What startups usually have are ideas, and ideas are valuable if they are properly protected. The Basic Intellectual Property Inventory […]

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Is the NAD Forum Right for Your Advertising Dispute?

Is the NAD Forum Right for Your Advertising Dispute?

Advertising Law

In certain advertising disputes, it may be possible and considerably more affordable to argue the advertising dispute before the National Advertising Division (NAD) of the Council of Better Business Bureaus, rather than taking the matter to court or to some other government entity. The NAD is a branch of the self-regulating Advertising Self-Regulatory Council (ASRC) […]

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